Diageo’s World Class brand is the champion of the world’s best drink experiences.
We were commissioned to produce the content for their new digital platform www.makeitworldclass.com – a fully integrated cross-channel content strategy based on social occasions.
To date we have produced over 200 assets, including premium cocktail tutorials, photography, social promos, supporting editorial images and local market reversioning for use on the global digital platform.
CLIENT Diageo | AGENCY Something Studios
DIRECTOR / DP Dave Miller | CAMERA Pete Bateson